Apple: a record quarter driven by iPhones and Macs

Tim Cook’s group is off to a brilliant start in 2022 and is continuing to conquer the smartphone market in particular.

It’s time to take stock. The tech giants are all gradually publishing their results for the quarter that has just ended. Samsung, the group which to date has the largest market share in volume for its smartphone sales in the world, unveiled yesterday, April 28, 2022, its figures for the first quarter of 2022. Very favorable, they are mainly worn by the mobile division and by chips.

Apple announces for its part a record income over the period, of 97.3 billion dollars, an increase of 9% compared to last year. Its profits follow the same trend and increase from $23.6 million in Q1 2021 to $25 billion.

42% of revenues made in the United States

Sales were particularly strong in North America. In this region, they increased by 19%, while the increase was only 5% in Europe and 3% in China.

Luca Maestri, Apple’s Chief Financial Officer said in a statement: We are very pleased with our record March quarter business results as we set an all-time Service revenue record and March quarter revenue records for iPhone, Mac and Wearables, Home and Accessories “. Over the quarter, the American manufacturer has also been full of new products. It unveiled new iPhone 13 and 13 Pro green colors, a third-generation iPhone SE, a Mac Studio, a Studio Display monitor, as well as an iPad Air.

iPhones in demand, iPads poorly stocked

In Q1 2022, iPhones alone brought in $50.6 million in revenue, or 52% of total revenue for the quarter. Services represent 20% of sales with a record 825 million subscribers. These include, for example, Fitness+ offers and Cloud spaces. Mac computers weigh up to 11% in revenues, against 9% for connected objects and accessories, as well as 8% for iPads. The latter is currently the only segment to record a decline within the Apple brand.

This 2% drop is directly linked to slate supply constraints. In a context of chip shortages, the group announced in 2021 that it would produce the iPhone 13 as a priority, thus taking the iPads to the back burner. These data therefore do not mean that the demand for Apple tablets has dropped, but that the manufacturer has had to compensate for a delay in production.

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