In general, the beginning of the year is difficult for Apple because the Cupertino company does not launch new products. However, this first quarter of 2022 was an excellent year for the Tech giant, which achieved $97.3 billion in revenue, an increase of 9% year-on-year. Its profit is also very solid and stands at 25 billion dollars.
Apple TV+ and Apple Music are taken very seriously by the competition
Concretely, the apple brand is progressing on all of its products with the notable exception of the iPad. If these excellent results are allowed by its devices, a new category tends to grow in recent times: the service sector. Apple also regularly boasts of its investments, particularly in Apple Music, and these efforts are bearing fruit.
Luca Maestri, Apple’s chief financial officer, last week hailed a new record in service activity with no less than 825 million subscribers, or 165 million more than one year on the other. He specifies : ” We are obviously very happy, considering all the investments we have made in recent years. »
It must be said that last year was particularly prolific for the Tech giant in this area, and in particular with the deployment of Fitness+ in many countries including France. Similarly, if Apple TV+ does not convince as much as its rivals Netflix and Disney+, the service is starting to be taken very seriously with its excellent series. Ted Lasso Where Severanceand his Oscar-winning film CODA.
However, and we can regret it, Apple does not provide precise data on what pays the most in its services. Therefore, it is impossible for us to know in more detail the successes of these different platforms.